Case Study


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Overview

Simply Dentistry is the highest rated dentist in Scottsdale, Arizona, but their online presence (at the time) did not fully represent how great of a business they have. Well established in the local community, and with a loyal patient base, the main objective was to revamp Simply Dentistry’s online brand identity, and increase conversion.

The scope of work included building a new website (mobile friendly) with an integrated online booking system, producing a 2-minute video, and creating brand photography - all initiatives guided by the comprehensive strategy of having a clear brand message, a uniform aesthetic, and a strong focus on increasing patient appointments.



Web Design

We custom designed Simply Dentistry’s website to be modern, elegant, and simple - utilizing a state-of-the-art visual layout. Functionally, it was also important that their website be mobile responsive (compatible with smart phones & tablets), user friendly, and equipped with dynamic call-to-action buttons to make online scheduling easy for patients. All fonts, colors, and design elements were intentionally selected to create an aesthetic uniquely tailored to Simply Dentistry’s brand identity. Search Engine Optimization (SEO) is automatically included in all of our website packages for high ranking in Google search.



Video Production

Simply Dentistry’s video combines high impact storytelling with documentary-style filmmaking - resulting in a cinematic look and feel. During all phases of pre-production, production, and post-production, we exclusively handled all scheduling and technical elements while working closely with Simply Dentistry on developing brand message, story structure, and production design (what to wear, set design, color palette, etc). Market research indicates that video increases your call-to-action conversion by 30-80% on average. For this reason, Simply Dentistry’s video is prominently featured front and center on their website - effectively leveraging video as a powerful tool to convert new patients.



Photography

A large part of creating a visually driven website is the need to produce high quality original branded content. In addition to video, we also provided professional photography services to showcase the staff, office, and environmental elements at Simply Dentistry. These photos significantly contributed to the overall website aesthetic, and as an added bonus, these same pictures were repurposed by Simply Dentistry for content marketing on Instagram and Facebook.



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